Tuesday, February 26, 2008

Americans' Major Concern Right Now: Debt

· 42.7% say their debt is too high…64% say their savings are too low.
· 68.6% strongly disagree or disagree with the statement: “The U.S. government is looking out for my financial interests.”
· 66.2% believe the media can stimulate a recession.
· 45.6% believe the U.S. is already in a recession…39.1% say the U.S. is not currently in a recession but will soon be in one.
· 50.2% would rather have Congress and the president work out long-term solutions to current economic challenges than get a rebate check.
· 60.7% blame problems in the housing market for the sluggish economy.
· 50.8% say they live paycheck to paycheck.

If those factoids aren't enough to give you ideas to use as you plan station promotions, get the whole report.

Contacts: BIGresearch: Chrissy Wissinger - chrissy@bigresearch.com (614.846.0146) or SSI: Jason Kannon - jasonk@keiler.com (860.674.3861)

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