NASCAR seeks to reconnect with the core fans it believes it lost after years of growth and expansion, according to the New York Times, this Daytona weekend: "After a drop in television ratings the past two years, Nascar has responded with initiatives designed to bring fans back to races and television sets."
“It’s an honor to have Garth serve as the face of our 2008 NASCAR Day campaign. We are thrilled to have someone of Garth Brooks’ magnitude. He will be a great ambassador for NASCAR Fans, NASCAR Day and the NASCAR Foundation.” -- Mike Helton, NASCAR president and NASCAR Foundation board member
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