"Carnival Ride" = Carnival CRUISE

I love this kind of umbrella promo, where 1 + 1 = fun for the listener and $$ for sales too.

Here's the script/email which went to listeners:

KMPS is celebrating the release of Carrie Underwood's new CD "Carnival Ride" and 94.1 FM is going to send you on a Carnival Cruise.

Escape the northwest rain this February and spend a few days relaxing in the sun on one of the worlds most famous cruise lines. Its all part of KMPS's Street Date, Presented by the AT&T Blueroom. Courtesy of CBS Radio and Arista Records.

Call 1.800.464.94FM when you hear "I'm a member of the Country Club." Listen at 8:15am, 10:15am, 1:15pm & 3:15pm for the KMPC Country Club Passwords:

10/29 Monday: Carnival Ride
10/30 Tuesday: Carrie Underwood
10/31 Wednesday: So Small
11/01 Thursday: I need a vacation!
11/02 Friday: Cruisin' with KMPS

P.S. Listen to Carrie visiting LIVE with Tony Thomas this Tuesday afternoon, sometime between 3-7PM on KMPS.