Thursday, September 06, 2007

iProspect Research Validates Online And "Old" Media Integration

iProspect president, Robert Murray:
"Search is no longer an add-on consideration for marketers... it's clear that its efficacy is multiplied when combined with offline channels... The bottom line is that integration is no longer optional... but at the end of the day, it's pretty much meaningless if a purchase isn't made."

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