Wednesday, May 28, 2014

How Are Your CHOPS?

Another acronym:

Human Emotion & Story
Prioritize Adaptive Experimentation
Social Impact

- Jerry Wind, the Lauder Professor of Marketing at the Wharton School

1 comment:

click to read all about it!! said...

The Wharton School at the University of Pennsylvania, through its Future of Advertising Program, has jumpstarted thought leadership around that preparation with its “Advertising” 2020 project. It’s an ongoing effort to cull the expertise and perspectives from hundreds of academics, consultants, agency heads and marketing practitioners around what advertising could and should look like in the future.

To add dimension to the project, the Forbes CMO Network recently collaborated with Catharine Hays, executive director of the Wharton Future of Advertising Program, and Dr. Jerry Wind, the Lauder Professor and professor of marketing at Wharton, to gather together in one room CMOs from disparate industries to tackle the issues facing them now—as well as those on the horizon