Monday, April 08, 2013

Reasons To Simulcast On Your Steam

A great discussion yesterday at Kurt Hanson's Las Vegas RAIN Summit on monetization of mobile and streaming media.

Key takeaways for me:

1.  That email database you've been building and using for two decades or more is still much more important and valuable to you than social media.  Use your social to grow and refine it.

2.  Stop with the irritating/time spend listening-killing ad insertion and just increase your broadcast rates to compensate for the additional streaming audience, which is growing and driving more use of your radio station, as A&O&B's Roadmap 2013 of country radio users has tracked for years.

Listeners are loudly telling us that they don't enjoy our streams as much as they do our over-the-air programming:

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