Excuse Me, Sir, But Do You Have Any Good-Ass Imaging?

One of the most venerable of Dallas production houses that has become famous for quality imaging parts and music is advertising a fresh series they just released.

First impression of the campaign:  obviously, this stuff's only for a self-important sports talk or old style rock station, not for a contemporary or female-targeted station, especially not country.

Then, I hit the Urban Dictionary to find out what the term really meant.

First rule of being a badass. A badass does not talk about being a badass. Period.

Maybe it is possible to be a country leader and still be a bad-ass after all, but please before ordering a package of imaging from anybody, read all seven of the unspoken rules of being a bad ass and take them to heart.