Tuesday, November 05, 2013

(More) 35-44

How many demos can a country station super-serve?

Top of the 18-24 ranker:

The highest "favorite" scores of all four demo cells for the ones they love.


Slightly lower positive passion levels, but still impressively strong.


Four of the five top songs are the same as the younger cells, as Blake Shelton sprints to the line in the center 35+ cells.


The upper end of the target's ranker looks a lot like the other three.

So, perhaps 18-54 is a target demo when it comes to the most popular songs?

How many demos can we super-serve? 

When it comes to our biggest hits:  at least four of them, thankfully!

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