Nashville-based performance coach Tom Jackson advises his clients not to just do a carbon copy of their hit when on stage, but to change someone's life by creating a larger than life experience.
Nail that In front of a live audience and you get immediate positive feedback, perhaps a standing ovation.
That can make it very tempting the next time you are in the recording studio to overdo it in the same way, but a savvy hit record producer will ask you to tone it back down, create a more intimate and personal experience, one that can be listened to for a thousand times, becoming more potent which each listen.
Great radio personality isn't a stage performance.
It's one to one and time is precious.
The difference between good and great on radio is not how long you can do the things you are best at, but how quickly.
No matter how large your radio station cume is, it's best to reach it all - one at a time.