Thank you so very much for the wonderful gifts last week at the Affiliates' Advisory Country meeting. More stable data, larger samples, allowing all online-terrestrial simulcasts to show up and not just subscribers as well as better in-station monitoring of PPM encoders all have to cost you money and are all long overdue and appreciated!
May I respectfully suggest you do one more thing that will actually save you money?
Stop suing and thus alienating your prospective customers and instead resume the practice of making 6+ and/or 12+ top line data for all of the radio stations in your quarterly "top line data" releases.
But, if someone is simply tracking format or station trends with no intention of profiting from the info, please lend a hand to students of radio and start releasing ALL of the top line data to the trades.
That way, both we and you can see the benefits of your very positive moves on everyone's sample.
And, if someone wants to pay a bonus for performance based on 12+, what's the harm?
Thank you, your friend,
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1 year ago