The moment local casino gaming was legal, radio was all over native advertising!
That out of the way, I have to say that I am skeptical of this "new trend" in advertising when it comes to radio. Even the Wikipedia definition of it has been up since May ("this article may document a neologism in such a manner as to promote it.
- The State of Native Advertising 2014
- Native advertising is trolling us all
- New York Times' Native Ads Take Shape, Include a 'Full Content Studio'
- AdWeek: native advertising articles
- It's not new.
- Not any brand can do it. You are not Nike.
- Putting your logo front and center may kill the impact.
1 comment:
Research report: “It is promising that brands and agencies see that native advertising has the potential to help them deliver more relevant messages to consumers. This demonstrates an appreciation of the real value proposition, delivering valuable content in a highly appropriate context to consumers.”
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