Wednesday, July 10, 2013

The Solution To Every Problem

That will certainly make a big difference your users will appreciate.  Ya think?

harrisonmichaelMakes about as much sense as worrying about which media try to stake their claim on the word "radio."

RadioInfo publisher Michael Harrison nailed it yesterday, “AM and FM broadcasting have never held a monopoly on the word ‘radio.’  I do not recall reading anything in history about Marconi playing records, dropping in jingles, doing the news, taking calls, interviewing guests, doing promotions, scaring people about a Martian invasion, selling advertising, or being involved in the community.  It never occurred to me that a taxi driver calling in to the dispatcher was doing a ‘show.’  I do know, however, that the definition of the term ‘radio’ as it applies to our industry has come to take on a very distinct meaning similar to the way such terms as ‘the theater’ or ‘the movies’ can also be applied to a specific art form and industry.  To me ‘radio’ as we use it in this business is not necessarily limited to AM and FM – but rather to the essence of its purpose and perception.  I define ‘radio’ as being audio-based media utilized for the conveyance of information and entertainment that creates a product significantly greater than the sum of its parts.”

People don't listen to "radio."  They listen to YOU.

5 comments:

Anonymous said...

Will changing her name work for Margaret Durante?
http://en.wikipedia.org/wiki/Maggie_Rose

Ginger Conlon, Editor-in-Chief Direct Marketing News said...

Another one:

We go across not just email, but mobile, social, web, and display and our name is StrongMail?” David Atlas,the company's SVP of marketing, asks rhetorically. “There's nothing wrong with StrongMail as a brand. It's strong literally and figuratively. But it needs an update to reflect our [current offerings].”

That change is a rebrand from StrongMail to StrongView. “StrongView isn't only an update, it's where marketing and tech are and should be going,” says Atlas, adding that it can no longer be marketing execution on one side and customer intelligence on the other as two separate entities; they need to be combined. “We look at de-siloing marketing execution channels and data; that's how you get the stronger view of who customers are, where they are, and how you engage them. It's a broader more actionable view of customers. That's where we are and where we see the market going.”

Tom Webster said...

It's a dangerous thing, that "definition of radio" argument. Sometimes, radio does not actually meet radio's definition of radio. Then what?

Tom Taylor "NOW" said...

Dial Global just renewed the trademark on “Westwood One.”

Marc Weisblott said...

Bell Media purchase of Astral triggers the pursuit of a new name in four markets.

“EZ Rock” debuted as the branding for Toronto radio station 97.3 FM in 1995 — as a somewhat awkward application of the “Rock D├ętente” trademark that then-owner Telemedia succeeded with in Quebec.

But when the station changed ownership a few years later, the handle stuck to several other stations across Canada, although identifying popular music generated by computers as any form of “rock” lost its cachet in our auto-tuned times.

Now, four of the remaining EZ Rocks in northern Ontario have turned to their audiences to help them pick a more contemporary name.