your smart phone. How many apps have you downloaded out of the "hundreds of thousands of possibilities?"
How many do you actually use on a regular basis?
My point, if you're a radio station or a radio personality, is not to discourage you from creating your own custom app, but before you do, think about what daily, hourly problem for your listener does your new app solve.
Especially if your app is going to be free. There's no point in spending the thousands of dollars it's going to cost if it doesn't have a sustainable way to make money with it somehow well beyond that investment.
Of course, if you can create a fun, viral app that you can sell for 99 cents and gets downloaded 50,000 times in a day (which happens daily, of course), GO for it. If you can replicate that trick once a month, you have earned the right to be called an app genius. Maybe Apple, Google or Microsoft will buy you, turning you into the next Mark Cuban (or at least Fred Jacobs, who'd be the first I'd ask if I wanted to build an app since he has built a going business around apps)
I have downloaded almost 100 apps to listen to A&O&B client radio stations and even though they pay me to do it, I still seldom actually actually use them. I find it more convenient to simply bookmark the station's streaming page and get there that way.
I admire TuneIn, SHOUTcast, iHeartRadio and the rest for what they are trying to do, but I find myself using Real FM Radio on my Android Phone where I already have my local fav preset.
Don't bother building an app for me unless it offers something better than that. At the very least, include an "alarm" to wake me up to my favorite morning show, but the one already in my phone works well enough that I'd have to love your program a lot to go to the trouble to download and set it up, compared to just turning you on when I want to hear you.
Am I unique? Perhaps I am, but at the very least put yourself in my shoes before you build your new app.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 weeks ago