With Calgary's downtown flooding (which actually happened two weeks ago) still scuttling some "Stampede" events as recently as this week, it's going to be very interesting to see how the disaster affected radio and TV usage when BBM's PPM monthly data comes out for clients only next month.
They have observed in-tab samples on overnight data that represent approximately a 4-8% reduction in comparison to previous weekend levels and state that they are confident that there is no one age/sex demographic underrepresented at this time.
The chart below illustrates the differences observed on performance metrics flood weekend, versus the previous weekend. Fridays were included in this weekend comparison as the displacing events began.
BBM is currently contacting broadcaster members in the Calgary market to ensure they have captured any disruptions to station encoding during this period since a number of major station studios are downtown.
Watch this space for what you know will be the only good news to come out of this disaster - media heroically covered it non-stop (notwithstanding one talker's rant about it) and listening/viewing levels will again show the impact and power of the old, reliable "reach media" during times of community need and disaster.
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