Wednesday, July 24, 2013

Bob Martin

I knew that he really liked me from the first day the Program Director of WCUE, Akron, hired me.  Bob and his wife Barbara made this first-time Production Director feel like a part of their big family, welcome to their community.

He suggested an idea for a client spec spot which I wrote and produced.  It got the buy.  In fact, it went on to win one of the RAB's "Best Locally-Produced Radio Commercials" of that year nationally.

Bob gave me full credit, never mentioning to anyone that the core creative concept was actually his idea.

He taught me how to motivate a young person, making them feel important to the mission and competent. 

Thank you, Bob Martin, for teaching me that generosity is an important motivational leadership tool.

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