Tuesday, October 16, 2012


Bob Pittman is telling Wall Street in his usual cheer-leading style that it's time for "a new life for radio." 

Meanwhile, CBS' Les Moonves is bullish on radio as-is, it seems.  And, their stock price certainly makes it look like he knows what he's talking about.

There's no sense taking sides in the battle of publicly-traded companies in their efforts to tout their stocks.  That's a very profitable business in itself, and reinvention or not, it's not radio to me.

The great thing about talking to our clients, local radio people, every day is that I never seem to have time to dwell on that.

Instead, I am reminded every day how passionate worker bees in thousands of communities are, as they work with passionate creative artists, music promotion executives, advertisers and our equally passionate listeners.

For example, just today....

In telling Country Aircheck's Chuck Aly about next Friday’s Taylor Swift Worldwide Radio Remote (10/26), Big Machine's John Zarling said of Swift: 
“She’ll spend six hours on the 26th talking to radio. She’s spent 20 hours in the last two days doing national radio interviews. And there have been countless media days around the world in the last month. She works harder than anybody to make all this come together.  It just shows Taylor’s conviction and continued engagement with radio, and how much she believes in radio as a way to reach fans.”

KIRO/Seattle's Linda Thomas just blogged

"How could my dream job get any better? It just did.  Here's the funny thing about a new dream coming true. It's exciting and it's frightening.  Creating unique stories for Bonneville Seattle's traditional and new media platforms is my full-time job. A little fear is a good thing. All the interesting stuff happens when we step outside our comfort zones."

Catch me tomorrow and I'll have even more fresh, new stories about what happens when passionate content creators engage listeners.

If you're inside a radio station and not just a corporate office somewhere, I'll bet you can do the same.

Grab some passion and spread it around!

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