Finding and constantly (several times weekly!) connecting with all of the heavy radio users in your metro who are research-responsive - especially ones who are open to trying your radio station - is an expensive but extremely powerful tactic employed by almost all market-leading radio brands.
If you're not one of them, perhaps this could be why?
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
4 months ago