Have you wondered why this is called "The Breakfast Blog" and why the domain name is "aoprep"?
Custom Channels' John Bradley asked that question yesterday and when I told him, he recommended I blog the answer I gave him.
Many years ago, now Cox/San Antonio Y-100 morning guy Jeff Roper when he was PD/morning host at CBS' WSOC/Charlotte suggested that if I set up a blog for morning show sharing, he'd moderate it. Of course, we had no aspirations of competing with the venerable big dogs of morning show sharing sites, Bitboard, Radio-Online and RadioStar. This was before Don Anthony took Morning Mouth from paper to online resource.
Sadly, at the start, Jeff and I were very active (as you can read if you go back into the archives to the very beginning) but we ultimately found that morning people were delighted to read and use the things WE posted, but seldom contributed very much.
So, I started making use of this space as a place to write things that fit that original purpose but as people commented and I watched the web metrics, I noticed that the most popular posts were opinion pieces about ratings, research, tactics, strategy and country music.
I just happened to love thinking aloud about those things, so that's what I started to do. That was eight years ago.
The moral of this tale: you often start in life in one direction and then things change on you and slowly you find yourself going in a completely different one.
As long as your passion and honest perspective shine through as you react to real life, success will follow you as you go.
At least, that's my story.
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