Create a powerful brand, imbedded with powerful benchmarks which drive regularity.
Build cume constantly.
Execute as cleanly as possible, maxing your usage. You can't do it without powerful personalities who create great content which they leverage on multiple platforms, but do it in very entertaining and tightly-edited, yet original and "sticky" occasions.
Innovate. Entertain. Be bigger than life.
Turn usage into passion, by creating memorable listening experiences.
The hits are the hits. Get the music right.
Find and support great talent who understands and reflects the values of the target using interaction and engagement tools that are available to everyone in fun, involving, unique and personal ways and then ask yourself every single day "what ELSE can we do" to drive loyalty, regularity and usage.
Infographic: How to Create Amazing Content for Every Show, Every Day In Seven Steps - Facts are forgettable. Stories are sticky. But going from that knowledge to daily creation can be challenging. Here are seven steps to help you create and...
3 days ago