Create a powerful brand, imbedded with powerful benchmarks which drive regularity.
Build cume constantly.
Execute as cleanly as possible, maxing your usage. You can't do it without powerful personalities who create great content which they leverage on multiple platforms, but do it in very entertaining and tightly-edited, yet original and "sticky" occasions.
Innovate. Entertain. Be bigger than life.
Turn usage into passion, by creating memorable listening experiences.
The hits are the hits. Get the music right.
Find and support great talent who understands and reflects the values of the target using interaction and engagement tools that are available to everyone in fun, involving, unique and personal ways and then ask yourself every single day "what ELSE can we do" to drive loyalty, regularity and usage.
CMA + Country Superstars Almost Ready For (Sold Out!) Awards And Then Christmas Shows - The star-studded lineup for Country Music’s Biggest Night™ continues to grow with today’s announcement of additional performers for “The 48th Annual CMA A...
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