Create a powerful brand, imbedded with powerful benchmarks which drive regularity.
Build cume constantly.
Execute as cleanly as possible, maxing your usage. You can't do it without powerful personalities who create great content which they leverage on multiple platforms, but do it in very entertaining and tightly-edited, yet original and "sticky" occasions.
Innovate. Entertain. Be bigger than life.
Turn usage into passion, by creating memorable listening experiences.
The hits are the hits. Get the music right.
Find and support great talent who understands and reflects the values of the target using interaction and engagement tools that are available to everyone in fun, involving, unique and personal ways and then ask yourself every single day "what ELSE can we do" to drive loyalty, regularity and usage.
It Gets Late Early Out There - Wisdom can come from anywhere. As a baseball fan - and especially a Yankees fan - learning of the passing of Hall of Famer Yogi Berra was sad news indeed....
2 weeks ago