Monday, May 28, 2012

Asking Listeners The Ultimate Question

A&O's annual "Roadmap" online perceptual has tracked the key question brands have been asking their users for many years - how satisfied are you? - for years and country fans normally rate their favorite station extremely high in "very" satisfied. 

Now, perhaps there's an even more relevant benchmark to track in this social media age.

This year, Jacobs Media in their annual Tech Survey took a chapter from Owen and Brooks' book, "how likely are you to recommend the station to a colleague or a friend?"

Fortunately, the news is quite good.  Country format listeners rank #2 (55% said yes) behind contemporary Christian (71%!) to do so nationally.

Now the question remains - will your audience recommend you to their friends?

Will you be above or below average?

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