A&O's annual "Roadmap" online perceptual has tracked the key question brands have been asking their users for many years - how satisfied are you? - for years and country fans normally rate their favorite station extremely high in "very" satisfied.
Now, perhaps there's an even more relevant benchmark to track in this social media age.
This year, Jacobs Media in their annual Tech Survey took a chapter from Owen and Brooks' book, "how likely are you to recommend the station to a colleague or a friend?"
Fortunately, the news is quite good. Country format listeners rank #2 (55% said yes) behind contemporary Christian (71%!) to do so nationally.
Will you be above or below average?
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 months ago