Wednesday, May 16, 2012


That's what leads Big Research's monthly "What's Hot/What's Not" data for May.

Why do I look forward to this monthly missive?  Not only is it great grist for talk-abouts, but they even write your lines for you:  "Move over, Iron Man…the team of heroes from Marvel’s The Avengers prove to be no match for “IT” nonagenarian [and one of my favorite Girls], Betty White. DIY projects also sit atop our list this month (and – interestingly – much hotter with women … #mustaddtomyhoneydolist). Avengers’ Scarlett Johansson is a hit with the younger crowd, while those 35+ pick the Kentucky Derby as their winner. What’s Not? While the popularity of the colorblocking trend has doubled from when we first asked about it one year ago, it appears that the latest floral prints or a jean jacket are more on-trend with consumers."

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