Every year BBM/Canada publishes a Radio Data Book which provides an overview of national, provincial and local radio tuning based on the latest fall radio survey and the previous four fall surveys.
This reference book
provides a picture of radio tuning habits, both during the most recent
calendar year and over the past five years.
The new one came out last week and "week 18" of 2011 was the lowest week of the year.
What happened during that week, which I originally thought was April 22-30? Good Friday, followed by Easter Sunday and Easter Monday, but an anonymous commenter below (says) IS the Christmas and New Year's Holidays (see my reply, below too).
A great reminder about PPM ratings: what THEY were doing trumps everything WE were doing.
What is Your Mobile Strategy? - *You can’t ignore this freight train. Your radio station must be active on the most used device, with the most personal impact, and an increasing role in ...
2 weeks ago