Tuesday, May 22, 2012


Doing things no one has ever done before increases impact.  But, of course, it can also be a little scary when you go into the GM's office and get asked "where has this worked before?", so kudos to...
  • CHAT 94-5 Medicine Hat for not doing the traditional "what would you do for Garth" or "be the 9th caller" or "win when you hear Garth" contest and instead crowd-sourcing the contest and letting listeners decide how to give the prizes away.
  • Froggy 92.9 Santa Rosa emailed today with a subject line which got my attention right away.

And, then when I opened it based on that atypical subject line, I was not disappointed.

I will be listening at 7 am, I promise you.

Oh, and about that crowd-sourced contest:  Mike Doll, APD/MD says that since Big & Rich, Dierks Bentley and Craig Morgan will be playing the Medicine Hat stampede this summer and the station will be overwhelmed with concert ticket giveaways (lucky listeners!) they wanted to do something totally creative with already-completely-sold-out Garth in Calgary which is why they got listeners involved. 

"Response has been huge and it's only day 1.."

Ask if I am surprised.


Anonymous said...

I always wanted to work at Froggy. Santa Rosa rocks!

Froggy 92.9 said...

TODAY ONLY, text the letters CMA to the number 77000 for a shot to win TWO TICKETS TO THE CMA MUSIC FEST IN NASHVILE!

That's SEATS at LP Field to see more than 30 Froggy superstars including Jason Aldean! Brad Paisley! Alan Jackson! Luke Bryan! The Band Perry! Dierks Bentley! Lady Antebellum! Miranda Lambert! Zac Brown Band! And MANY, MANY MORE!

Of course, we're throwing in airfare and hotel too ;-)

The person who sends the 9290th text WINS! You can text as many times as you want...so get those thumbs moving!