The Country Radio Format would be even more successful if we responded to our own music research and listener tastes.
I wish our owners would budget realistically (5-10% of gross revenue goals) for marketing and rely less on promotional partnerships with music promoters to do station marketing.
The pressure for increasing margins makes this a pipe dream, however, except for a very few, extremely unique owners.
Their success proves that this formula still works very well (especially so as most other stations don't do it).
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
1 month ago