The Country Radio Format would be even more successful if we responded to our own music research and listener tastes.
I wish our owners would budget realistically (5-10% of gross revenue goals) for marketing and rely less on promotional partnerships with music promoters to do station marketing.
The pressure for increasing margins makes this a pipe dream, however, except for a very few, extremely unique owners.
Their success proves that this formula still works very well (especially so as most other stations don't do it).
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8 months ago