The Country Radio Format would be even more successful if we responded to our own music research and listener tastes.
I wish our owners would budget realistically (5-10% of gross revenue goals) for marketing and rely less on promotional partnerships with music promoters to do station marketing.
The pressure for increasing margins makes this a pipe dream, however, except for a very few, extremely unique owners.
Their success proves that this formula still works very well (especially so as most other stations don't do it).
"17's" New Country Fav's - SEVENTEEN MAGAZINE boasts Country names this MONTH with its list of "The Hottest Country Singers."
2 hours ago