Sunday, January 10, 2010

The Undeniable Reba

She sent her fans an email Saturday giving them credit for her record-breaking three weeks in a row at #1 on the spin charts (and, today, it looks like she could possibly even get a 4th, given the fact that most countdown shows start by playing last week's #1 song again, helping her maintain a 200 total weekly spin advantage over the other contenders for the top spot on Monday morning's national "advances" on next week's rankers).

Jason Aldean has the fastest-growing top five song, judged by increased spins in the last seven days, but it still appears that Dierks Bentley and Tim McGraw will be #2 and #3, giving #4 (as of this morning) Aldean next week's charts to be their battleground for #1.

As always, there are many moving parts like that to the timing of any success, but it's still very classy to share the achievement with her local and longtime street team members publicly instead of her very aggressive promotion people, (who no doubt will also get rewarded for their achievements, but more privately).

We could all learn a lot about humility, customer service, personal reinvention to stay relevant, relationships, branding, quality and relatability of product as well as very well-executed competitive marketing - driven by a desire to do what it takes to stay on top - from this very savvy superstar.

1 comment:

Josh Bennett said...

All but one song on the entire top 60 BDS Country Airplay chart of 1/6/10 shows positive audience growth as holiday songs are replaced on station playlists by currents.

The top eight songs all hold their positions from last week led by Reba at #1, Lady Antebellum at #2 and Dierks Bentley at #3.

Five songs, all in the top 10, have audience gains of at least five million impressions, led by Darius Rucker at #8, Miranda Lambert at #6 and Jason Aldean at #7.

The biggest chart move of the week belongs to Rascal Flatts’ Unstoppable which leaps 56-44.

Four songs debut on the chart this week, led at #54 by James Wesley’s first charted song, Jackson Hole. It is followed by veterans George Strait at #57 with I Gotta Get To You and Trace Adkins at #58 with Ala-Freakin-Bama. Jerrod Niemann comes in at #60 with his second charted single One More Drinkin’ Song.

With the 2009 sales year now completed, Taylor Swift posts not only the top selling Country album of the year, but at 3.2 million units, the overall top Album of 2009.

Five albums on the year-end Country chart show sales of at least one million units with Taylor Swift leading, followed at #2 by the Hannah Montana Movie soundtrack, the Zac Brown Band at #3, Carrie Underwood at #4 and Rascal Flatts at #5.

Josh Bennett
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