Tuesday, January 05, 2010

Blogs I Can't Top And Won't Even Try

Today, I want to send you to a pair of great blogs which make important points, worthy of your attention:

Greater Media Chairman & CEO Peter Smyth: In radio, every first quarter is a battle to prime the revenue pump, but this one stands out as the most critical Q1 in years.

Tom Kelly and Paul Kelly: In Kelly Music Research’s national telephone survey, only 4% of music station P1’s exhibit Extreme Fan behavior. 96% of those polled can be described as Normal Fans.

As in all forms of research: it is important to carefully-design the questions but also to fully understand to whom you are asking them!

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