The newer the Pandora consumer the higher the satisfaction level. Over time, though, the satisfaction level is affected by "fatigue or boredom." Make no mistake that even those Pandora users who have been using the service for more than three years, retain high levels of satisfaction, but responses for the service being "Just OK", "Somewhat Dissatisfied" and "Very Dissatisfied" increase the longer the user experiences the service.
The Bridge Ratings President blogs that this is "The Decade of Radio Cannibalism."
Terrestial radio has it problems, but - fortunately for us in 2010 - a "bored" audience isn't one of them (at least not yet).
Lets resolve to improve our content and entertainment value to keep today's loyal listeners engaged.
2 DAYS + 400 CREATIVES: Highlights from Morning Show Boot Camp 27 - What if you could spend two days sharing ideas with hundreds of extremely creative, self-motivated, often fearless radio talent and executives bent on succ...
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