The newer the Pandora consumer the higher the satisfaction level. Over time, though, the satisfaction level is affected by "fatigue or boredom." Make no mistake that even those Pandora users who have been using the service for more than three years, retain high levels of satisfaction, but responses for the service being "Just OK", "Somewhat Dissatisfied" and "Very Dissatisfied" increase the longer the user experiences the service.
The Bridge Ratings President blogs that this is "The Decade of Radio Cannibalism."
Terrestial radio has it problems, but - fortunately for us in 2010 - a "bored" audience isn't one of them (at least not yet).
Lets resolve to improve our content and entertainment value to keep today's loyal listeners engaged.
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
1 week ago