Thursday, January 28, 2010

Predictions That You Can Be Sure Are 100% Currect = Demographics

.. because the births which drive them have already happened.

The baby boom turns 64 this year.

On January 1, 1946, an 18 year period known as the post-war baby boom began. In 1946, 3.4 million children were born in the U.S. 78 million babies were born from 1946 to 1964: so, 10,000 people will turn 64 each day for the next ten years.

There are 68 million people who are 65+ today, 44 million are 33 to 44 and 72 million are under 32 (some would draw the cohort line a year or two younger than that today, calling them Millenials and positing that their defining years were the turn of the new century and 9/11).

Today's Gen Y and senior citizens are the biggest demo targets of 2010.

Common threads that reach both: fun, lifestyle and family. The smaller in number, but acquisitive age demos in between feel ignored and misunderstood.

Musical preference and attitude differences greatly outnumber similarities.

Fragmentation and niche marketing will continue to proliferate.

Finding common passions for Taylor Swift, Keith Urban and Rascal Flatts fans versus those who prefer Garth Brooks, Brooks & Dunn and George Strait is going to get to the point that it may become impossible soon.

1 comment:

Anonymous said...

Kenny Chesney's ESPN song "This Is Our Time/Moment" may not be amazing...but at the same time it's not bad at all.

May sound REAL good on the air in the spring...if it lasts that long. His next single is coming 2/8 and is more of the same. Sure to delight both younger and lder core country fans as well as those in the middle.

Personally, I would never give an A Act a pass on an average song.

I will always add GREAT songs from unfamiliar acts.

I think there needs to be a balance though.

The music can't always be amazing.

We have a few right now in Lady A and a few others.

A Acts will fall ones are being born.

Research is more important these days than ever.

That's how you know what's right and not right to play. That's why I work with A&O.

You guys "get it" better than anyone else. Have for years!

Thanks for all you do, Jaye.