Wednesday, August 08, 2007

Is There Any Way To Measure "Engagement?"

Mark Ramsey's Hear 2.0 blog has an important thread going right now on the pro's and con's of PPM and radio audience measurement (The difference between "Listening" and "Hearing" ):
"...for many listeners radio isn't about high-testing songs and engaging personalities; radio is about comfort. Indeed radio is as much a part of the ambient soundscape as the whistle of the wind, the chirping of the birds, and the songs of the crickets. Something to be heard rather than listened to."

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