Mark Ramsey's Hear 2.0 blog has an important thread going right now on the pro's and con's of PPM and radio audience measurement (The difference between "Listening" and "Hearing" ):
"...for many listeners radio isn't about high-testing songs and engaging personalities; radio is about comfort. Indeed radio is as much a part of the ambient soundscape as the whistle of the wind, the chirping of the birds, and the songs of the crickets. Something to be heard rather than listened to."
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