Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Wednesday, September 06, 2006
Radio - On Your Cell Phone Now
I feel a bit like someone sitting in a blacksmith shop a century ago watching a car drive by and thinking to myself "this is gonna get real big, real fast."
New Yorkers received this message today on their cell phones:
Do YOU have Z100 Mobile Yet? - Listen Live to Z100! - Listen to Podcast Interviews! - See the Title and Artist of the Last 10 Played! - Make a Request and receive a TXT MSG Song Alert before it plays! - Download Z100 Wallpapers for your phone! - Continue the Jump or Dump fun! - Z100 Real-Time Traffic Reports!
Clear Channel executive VP of distribution development Jeff Littlejohn tells R&R: “By connecting listeners to their favorite radio stations via cell phone, and adding interactive features, Clear Channel Radio has found an additional platform to deliver on-demand entertainment to, and drive listening among its active, on-the-go audiences across the country.”
Littlejohn says some 20-to-30 more popular Clear Channel stations are expected to be added to the service by year’s end and a total of 100 stations will be offered within the next 12 months. He says Clear Channel is also negotiating with wireless carriers Verizon and Sprint to expand the service to their subscribers.