Tuesday, September 19, 2006

"It's Not Enough To Advertise And Promote Shows, Broadcast Them And Hope Viewers Tune In.."

Rick Haskins, marketing chief for the fledgling CW network, does more than talk about reaching prospective viewers one at a time. At a recent CW promotion at a Los Angeles mall, Haskins volunteered to help operate a 300-degree-plus decal machine printing network slogans onto free T-shirts for an unexpectedly big crowd of several thousand.
"To reach its intended audience of 18- to 34-year-olds, the network wants to engage them where they live - in the digital world."

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