Rick Haskins, marketing chief for the fledgling CW network, does more than talk about reaching prospective viewers one at a time. At a recent CW promotion at a Los Angeles mall, Haskins volunteered to help operate a 300-degree-plus decal machine printing network slogans onto free T-shirts for an unexpectedly big crowd of several thousand.
"To reach its intended audience of 18- to 34-year-olds, the network wants to engage them where they live - in the digital world."
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