Thursday, September 21, 2006

Loud Ads: The Only Folks Who Don't Like Them Are The Listeners

It's a perennial complaint every time, over in the business pages, this paper does its annual "Readers Rate the Ads" survey: Why are the ads so much louder than the programs?

A typical complaint from this year's submissions: "The raising of the volume on TV ads drives our dog, neighbor and us up the wall. We immediately mute the volume, so the advertisers' money is wasted."

Wrote another: "I can't tell you how many people I know that are wearing out their mute buttons on their remotes or TiVo-ing and fast-forwarding through the ads."

Columnist, Bill Virgin: "Change those references to "scan" or a preset button on a car radio and you've got much the same issue for radio broadcasters."

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