Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Thursday, September 21, 2006
Loud Ads: The Only Folks Who Don't Like Them Are The Listeners
It's a perennial complaint every time, over in the business pages, this paper does its annual "Readers Rate the Ads" survey: Why are the ads so much louder than the programs? A typical complaint from this year's submissions: "The raising of the volume on TV ads drives our dog, neighbor and us up the wall. We immediately mute the volume, so the advertisers' money is wasted."
Wrote another: "I can't tell you how many people I know that are wearing out their mute buttons on their remotes or TiVo-ing and fast-forwarding through the ads."