The Pew study is titled "Five Years Later" and it finds a diminished public appetite for military force and mideast oil. Opinions about how best to protect against future attacks have shifted substantially.
Media Post's Seana Mulcahy asks: "So what do we do as a culture on a day like the 9/11 anniversay each year? More specifically, what do we do in our industry? Do we advertise or not? If we do advertise today via any media online or offline, do we change our creative and copy? Do we pay tribute or do we treat it like any day?"
Hopefully, we will over time find a way to get back to business as usual, while never allowing our children and their children to forget what happened on 9/11 and why.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago