Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Tuesday, September 26, 2006
John Trapane = Crazy As A Fox
Faced with dozens of competing tourneys with high admission fees and million dollar hole-in-one challenges, when Trapane was PD at 106.7 The Drive in Detroit a couple years ago he set up a Workin' Man's Golf Tournamentand opened it up to 144 guys and offered free beer for a year to the winning foursome. Foursome were determined by phone callers with the best reason to take the day off and play golf. After a few complaints, female foursome were welcomed in and with cooperation from Molson, no one went thirsty. The 5th teebox was even converted into a recycling center.