Faced with dozens of competing tourneys with high admission fees and million dollar hole-in-one challenges, when Trapane was PD at 106.7 The Drive in Detroit a couple years ago he set up a Workin' Man's Golf Tournament and opened it up to 144 guys and offered free beer for a year to the winning foursome. Foursome were determined by phone callers with the best reason to take the day off and play golf. After a few complaints, female foursome were welcomed in and with cooperation from Molson, no one went thirsty. The 5th teebox was even converted into a recycling center.
Now, he's PD at the same station, reinvented as a country station in February 2005 and has created a very popular You Tube viral TV campaign, which you must watch.
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