At least when it comes to the need for local radio, as seen in this study commissioned by the Michigan Association of Broadcasters:
If the battle for listeners’ loyalties comes down to “high-tech” versus “high-touch,” a major Michigan research project conducted by the Communication Research Institute (CRI) shows listeners strongly prefer the ability of local radio stations to keep them in touch with their communities.
The research results stand in stark contrast to recent media hype surrounding the emergence of competing audio services including satellite radio and personal audio players.
Click HERE for the entire news release.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
1 month ago