(More on) Is Jackfm An "AC" Format?

Chris Miller, Program Director of "106.7, K-Lite" (KLTH), Portland (503 497-2367) weighs in:

Coleman had an interesting presentation re: how the JACK stations are the new generation of "oldies" stations.

* The music was focused on the early-mid 80s, with different styles from the 80s ... and pop/rock titles from the 70s and 90s

* Fun -- the attitude of the sweepers needed to be more fun than just edgy

* People really liked the "trainwreck" segues ... to the point that Coleman recommended doing a smaller number of them, but making them REAL trainwrecks instead of just doing them small-scale all the time

* "Familiar music" was a major hallmark of the stations

So, the idea that they're AC stations is pretty valid -- like the 60s oldies stations that did mucho cume sharing with mainstream and soft ACs. Whether or not it's a real format, we in the AC world are seeing plenty of sharing with the JACK stations. Not so much here in PDX, where Enercom's Charlie ("kinda young, kinda wow") hasn't made any real impact -- but in some of the markets where JACK is doing well, it's a major TSL headache for AC's.

- C-ya, Chris