Nighttime Benchmark Ideas

WGCI, Chicago, has just about the most dynamic produced intro on their website that I've heard in some time. Also, over their home page your cursor turns into their signature orange ball, which is mighty cool.

Their night team "The Bad Boys" (Mike Love and the Diz) do some fun features each night...

6:45: "Put 'Em On Blast" (listeners call in to vent)
7 pm: The topic of the day (Love starts it off with a rant of his own on something current)
7:45: Ghettoroke (hmmm.. countryoke?)
8 pm: The Birthday Bash (yes, even hip hop & R&B listeners have birthdays and want to wish their friends happy ones!)

Love told R&R's Dana Hall recently: "You have to stay ahead of the kids. You have to know what they talk about and what they want to talk about. You can't be late on things, because then you sound like their dad."