Yes, I know it's Mother's Day and giving away copies of the DVD of "Runaway Bride" seems like a very original irreverant turn on the traditional holiday in light of last weekend's Jennifer Wilbanks story.
However, note those two words "last weekend" and pat yourself on the back if you did something fun to capitolize on the event when it was news. I just clicked on Yahoo's Most Popular news story search and it now doesn't even make the top ten.
Timing is everything, and rather than do a stunt which is based on last weekend's big event, please do some scenario planning now that assures that you won't be the third station in your town to do the same try for publicity in just the last few days.
(end of rant, thanks for listening)
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