Four ELEMENTS Of A Great Morning Show

And, if Laurie Beth Jones book (The Four Elements of Success) is as on target as it sounds, I do mean ELEMENTS.

It caught my attention because I loved her last one, "Jesus CEO." Again, she applies powerful metaphors to the human side of business.

She types personalities as "earth," "wind," "water," and "fire." She says every successful enterprise needs a good balance of each one.

- Winds - like a fast-paced environment
- Waters - prefer predictability
- Earths - want stability
- Fires - can be combative but make things happen

I came away from the book feeling like a good morning show, in order to be as relatable as possible, needs at least one of each.

Her explanations of how to figure out which one of the four types you are, the strengths and weaknesses of each and tips on how they can productively work with one another would be a worthwhile read for a morning team and their PD.

Then, do something with the insights you gain by talking about it together.