Bisla: What It's ALL About

"You have the ability to influence and shape the lives of your audience and that's an immense power. You need to keep an open mind and remember that the audience thinks without blinders and follow the same protocol. Don't limit your ability. Use the power of radio to inspire and build a sense of community because .. if you truly believe in something, that can really connect to people on an emotional level (and) will get a great reaction. You can balance art with commerce, but broadcasters need to remember that all the audience cares about is great content." -- Executive VP/Creative & Media, A&R Worldwide Sat Bisla to Erica Farber in 4/29/05 R&R Publisher's Profile