If the very next post - on moving your content into the foreground - inspires you, but you feel you lack the tools to accomplish it and maybe you've spent the day with Jaye Albright and/or Mike O'Malley at one of our motivating, idea-filled "Extreme Personality Workshops" and now you're hungry for more, here's another great source of inspiration from talent coach Lorna Ozmon: Getting Them to Listen is Not Enough!
http://www.ozmonmedia.com/ is Lorna's home on the net, and her CRS-2005 seminar handouts (Creating Compelling Radio) are simply terrific: Download PDF
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
4 days ago