Showing posts with label iCloud. Show all posts
Showing posts with label iCloud. Show all posts

Wednesday, July 10, 2013

The Solution To Every Problem

That will certainly make a big difference your users will appreciate.  Ya think?

harrisonmichaelMakes about as much sense as worrying about which media try to stake their claim on the word "radio."

RadioInfo publisher Michael Harrison nailed it yesterday, “AM and FM broadcasting have never held a monopoly on the word ‘radio.’  I do not recall reading anything in history about Marconi playing records, dropping in jingles, doing the news, taking calls, interviewing guests, doing promotions, scaring people about a Martian invasion, selling advertising, or being involved in the community.  It never occurred to me that a taxi driver calling in to the dispatcher was doing a ‘show.’  I do know, however, that the definition of the term ‘radio’ as it applies to our industry has come to take on a very distinct meaning similar to the way such terms as ‘the theater’ or ‘the movies’ can also be applied to a specific art form and industry.  To me ‘radio’ as we use it in this business is not necessarily limited to AM and FM – but rather to the essence of its purpose and perception.  I define ‘radio’ as being audio-based media utilized for the conveyance of information and entertainment that creates a product significantly greater than the sum of its parts.”

People don't listen to "radio."  They listen to YOU.