(Not So) Smart

It shouldn't take many words to make my point today.  Take a look at my inbox and ask yourself which one you'd move to spam before even reading:

I normally read all of the "SmartBrief" messages, because they often carry great content.

Not this time.  $25 isn't enough to waste even a few seconds of my time.

And, if you're the type who needs words to understand a point, read Steve Marx's latest blog post which will explain it all to you:  How to Get Your Email Opened: Subject Line Best Practices