CMA Awards On You Tube (II)

Ever wonder what it takes to pull off a worldwide telecast like the CMA Awards?

Find out with the online video series, "CMA Awards All Access Pass - Behind The Scenes," (perfect for posting on your website or blog)

Click to meet the people who bring the set, music, lighting and talent pieces together.

You Tube Viewers Say They Watch Less TV

A recent Harris Poll of 2,309 U.S. adults, of whom 363 are frequent YouTube viewers, conducted online by Harris Interactive between December 12 and 18, 2006, found that almost one in three of these frequent YouTube users say they are watching less TV as a result of the time they spend there. Of all frequent YouTube users:

66% claim they are sacrificing other activities when on YouTube
36% say their visits to the site are most likely to have been at the expense of visiting other websites
32% say their time spent watching TV is next most likely to have taken a hit
20% think that YouTube also pre-empts email and other online social networking
19% defer work/homework
15% aren't playing video games
12% are not watching DVD(s) and not spending time with friends and family in person

However, 73 percent of frequent YouTube users say they would visit the site less if it started including short video ads before every clip. 42 percent of online U.S. adults say they have watched a video at YouTube, and 14 percent say they visit the site frequently.