Livin' Large, Livin' COLD To Help Haiti

Broadcaster lives in hut to raise money for Haiti

It is sacrifices like this (click to watch the video) being made by Larry Wilson (Livin Large Larry), Ops. Mgr./Air Talent for Gapwest/Billings which make you proud to be in the radio business.

Yeah, it's snowy and cold, and that's bad enough.. but he also missed the Super Bowl too! (or is that a generator next to his frosty hut?)

Things I Love (An Ongoing Series)

1. Those great iPod/Blackberry-like icons on Bonneville-Cincinnati PD/OM Patti Marshall's Q-102 web page. Beats the traditional boring "click here" lists on the left side of the majority of radio home pages.

2. CBS/Seattle KMPS midday hostess Stubbs' use of quick, tightly-edited phoners with the folks who send in PSA announcements on the day of events, creating fast, current, immediate, PPM-friendly interactions with local folks, dropping in values-driven names of "listeners" along the way.

3. The last line of all of GAPWEST Broadcasting/Casper Operations Manager Donovan Short's emails:

"Cash. Prizes. VIP Experiences that money can't buy. Are you in yet? Become a VIP today: KTRS, KWYY, KRVK, KMGW, KTWO, KKTL"

OK, now what clever tactic are you particularly proud of??