“Where were you when…?”

A recently-released Sony/Nielsen survey asked those-sampled to recall their most memorable TV moment, and if they remembered where-they-were when they watched history happen.

The top 5 moments were:

1. 911
2. Hurricane Katrina
3. O.J. Simpson verdict
4. Space Shuttle Challenger explosion
5. Osama bin Laden death

#42 was the final episode of M*A*S*H.
#43 was The Beatles on The Ed Sullivan Show.
#44 was the “Who Shot J.R.?” episode of Dallas (the-revival-of-which, incidentally, is Summer’s top TV hit).

Drilling-down to demographics:

• People age 55+ rank President Kennedy’s assassination a close second to 911.  
• To young people in the sample, President Obama’s election night speech was #3.
• To women, Princess Diana’s funeral was #4.  To men it was #23.

A reminder to all personalities to constantly update and freshen your demographic target relevant historical references from news talk consultant and friend of A&O Holland Cooke, who reminds me of the great line from the prophetic 2000 book "Millenials Rising:"

"One generation's headline is the next one's punch line."

The 10 Most-Loved Spokescreatures

The M&M's Characters, created in 1954, lead the list, based on Q Score ratings from Manhasset, N.Y.-based Marketing Evaluations.

1. The M&M's Characters (1954)
2. (tie) Aflac Duck (2000)
2. (tie) Geico Gecko (1999)
4. Tony the Tiger (1952)
5. Poppin' Fresh/Pillsbury Doughboy (1965)
6. Energizer Bunny (1989)
7. (tie) Geico Cavemen (2004)
7. (tie) Trix Rabbit (1960)
9. Chester the Cheetah (1986)
10. Snap!, Crackle! and Pop!/Rice Krispies (1932)