Next day, Natalie Swed Stone of OMD at RAIN SUMMIT asked “how will listeners tolerate 15 minutes of commercials” (in an hour’s worth of a radio station's streaming simulcast) and added that “a 60” spot on the air is insanity.”
Thankfully, about then, Mary Quass called 'spotload one of multiple things we have to "suck it up" and fix.' (thanks to Sean
It felt like an extra strength aspirin, targeted right where my head was starting to hurt.