"Brand" new? Nope

In 50 words or less, here is an abbreviated history of brand identity on American and Canadian radio.

• Fibber McGee And Molly
• The Jack Benny Show
• NBC
• The Mighty 690
• 77 WABC
• Color Radio
• 93 KHJ
• Westinghouse Broadcasting, KDKA
• WCCO, Real Radio
• WSB, Atlanta
• Paul Harvey News
• The Big 8
• Cash Call
• The Best Variety
• K-Lite
• CHUM
• EZ
• The Most Music
• CKNW
• Froggy
• Magic
• Continuous Country
• 12 in a row
• Mix
• The all new…
• Country 105
• BOB FM
• Double Your Paycheck
• Kiss
• Jack

.. and the tradition continues.

How does your branding stand up?