The sessions are eye-opening, the research presentations are always impressive and the free handout publications are almost worth the price of registering in themselves (almost, since you can click those links to view them free right now).
Then, there's the exhibits. For one, U.S. Tape & Label's new twist on the usual packets of radio bumper/window stickers.
They now also have a business card on adhesive tape. It would be great for a "Club (frequency)," "Party Line," "Cryin' Lovin' Leavin'" or "Lunchtime Request Cafe" host to remind listeners to stick the station phone and frequency on their telephone.
Also new: a window sticker designed to go on sliding glass patio doors, which can then be marketed as safety devices.
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7 years ago
1 comment:
Under a deal between iBiquity and Citadel Media, stations will be able to upgrade to HD Radio technology on a barter basis. In exchange for running spots sold by Citadel Media, a station won’t be required to pay for either the license fee or the needed equipment from one of four participating vendors. The target is the second-tier mid-market stations that have yet to make the switch to HD Radio.
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