- Radio Ink's top story: musicFIRST Slams NAB, Radio on Playlist Repetition
- Radio World: MusicFirst: Radio Song Repetition 'Shocking'
- RAIN: Bill O’Reilly recommends Pandora
- Legendary programmer Bill Hennes wants us to factor in music sales data: Programmers Take The Easy Way Out
In about three weeks each and every A&O&B client will know precisely how many of their listeners use Pandora and all other media choices at their fingertips and how satisfied their average listener is with their favorite radio station, thanks to Roadmap 2014. If you're an A&O&B client, don't miss this free opportunity to get facts and stats to guide you in the coming year!
Weekly callout, online testing, other innovative music tests and mScore tracking are among the many tools that take the guesswork out of programming decision-making you should be using if you have concerns about your potential audience's music preferences.
You can literally ask a large number of your listeners whether they are tired of hearing a song on the radio, whether they'd like to hear it more, less or about the same. Track this over many weeks, follow their guidance and watch repetition complaints go down and time spent with your radio station increase.
This isn't a new idea. Radio has proven its effectiveness for more than 30 years.
Music sales numbers mean a lot to you if you're an artist, a publisher or a record company, but I hope my radio competition uses them determine their music rotations. I'll test them with my target audience and beat them every time!
Finally, the only reason I'd be concerned about what Bill O'Reilly makes use of to get his music when he wants it would be if you know that he had previously cumed your radio station.