Monday, January 20, 2014

MLK Day Must Have Been A Slow News Day For Radio's Trades

NAB's Dennis Wharton, fortunately, was quick to add some facts to the fury:  “If the charge is that local radio plays popular music that listeners enjoy, we plead guilty."

In about three weeks each and every A&O&B client will know precisely how many of their listeners use Pandora and all other media choices at their fingertips and how satisfied their average listener is with their favorite radio station, thanks to Roadmap 2014.  If you're an A&O&B client, don't miss this free opportunity to get facts and stats to guide you in the coming year!

Weekly callout, online testing, other innovative music tests and mScore tracking are among the many tools that take the guesswork out of programming decision-making you should be using if you have concerns about your potential audience's music preferences.

You can literally ask a large number of your listeners whether they are tired of hearing a song on the radio, whether they'd like to hear it more, less or about the same.   Track this over many weeks, follow their guidance and watch repetition complaints go down and time spent with your radio station increase.

This isn't a new idea.  Radio has proven its effectiveness for more than 30 years.

Music sales numbers mean a lot to you if you're an artist, a publisher or a record company, but I hope my radio competition uses them determine their music rotations.  I'll test them with my target audience and beat them every time!
Finally, the only reason I'd be concerned about what Bill O'Reilly makes use of to get his music when he wants it would be if you know that he had previously cumed your radio station.


Thomas Giger said...

Electronic audience measurement like PPM makes that program directors have more data available than ever. Some tend to focus on tune-out factors, while it may also be good to look at what triggers people to tune in. What are your major insights from looking at PPM data with a magnifying glass?

“What I’m mainly doing, is look at how P1 listeners behave. In a PPM world, your P1 listeners are making you. It’s about creating a product that they are passionate about, and making sure they enjoy everything – your sound processing, imaging package, music flow, songs, jocks, and so on”, Sam Zniber explains. To stay in touch with their core audience, MAGIC 102.7 does not only do research. They also meet listeners outside focus groups, in real life. “We are partners of many concerts here in south Florida, and we meet our audience during live events like the Love-In Party In The Park.”

Mike Kinosian said...

After having mentioned Pandora by name three times in under one minute, O’Reilly insisted he “had no interest in that website at all.” His motive was to tell his audience because, “I like you.” Not to nitpick the host, but his mention of “Help Me Rhonda” and “Fun, Fun, Fun” sounded like one run-on title, especially since he said, “That is a good song.” Moreover, he was only able to cite one “painful” tune, compared to two good ones. Whether or not by coincidence, the three specific titles O’Reilly mentioned were from the mid-1960s. We wonder if he has heard of YouTube yet.

Duane Doobie RadioInfo Music Editor/Director said...

It is Not the SIZE of the Playlist that Counts but Rather the Quality of What’s on it and How it Compares to the Competition not to Mention How Well it Reflects Some Sort of Reality!”